Business planning guide
- Chapter 1 - Introduction to business planning
Incorporating a new business into the market as well as a new product, require a decent amount of capital investment to allow the correct functioning of the business. No matter the reason, an improvement always will require more investment as well as workforce. ... Read more
- Chapter 2 - Guidelines to organize a good business plan
Defining objectives: Make a list of the people who you may want to show the plan and the effect you want to produce on them. The objectives might help you to decide how much emphasis the business plan should need to address the different aspects of the business. ... Read more
- Chapter 3 - The executive summary
This is the section of the business plan, that must be written at the end of the process, it must be placed at very beginning of the document; in other words, before the business plan description and immediately after the front. Because this is the summary no longer than 2 pages, it has the purpose to attract the attention of the reader, through a descriptive synthesis, in which we highlight what is considered important to achieve this objective. ... Read more
- Chapter 4 - Description of the business
History of the company ... Read more
- Chapter 5 - Products and Services
Description of products and services Describe the products and/or services your company sells or will sell. ... Read more
- Chapter 6 - Description of the sector
Market studies It’s important to have a good understanding of the sector where the business will operate. At this point, it will be useful to explain if you have researched the market of your niche. For example, if we have made any poll among our potential customers, if we had access to other data sources like articles, newspaper and other statistical information, whether we have spoken to people about the activity of the sector or other reliable source. ... Read more
- Chapter 7 - Marketing Strategy
Target Market In the last post Description of the sector, we described our marketing activity. Which clients or market segments your company will point for? For example, we may define an objective market by client type and geographic region. How your markets may change during your business planning period? ... Read more
- Chapter 8 - Management and staff
The structure of the company Make a description of your company. How many personnel do you have, and how much would you like to have for the next years? ... Read more
- Chapter 9 - Protection and regulations
Copyright protection In case of any patent, branding, license or any other kind of protection is protecting the processes, products or services, describe them briefly. ... Read more
- Chapter 10 - Implementation and risks
When will start the major activities of the business plan, and who will be the responsible to carry them out? When will they finish these activities? ... Read more
- Chapter 11 - Financial Information
Content This section identifies the financial needs of your business and shows the potential profits, therefore, is one of the most important. A business can grow and survive only if generates profits. During the preparation stage of the business plan, we must know how much money is needed and the expected profits. For this, the financial information that the business plan has, must include four documents: ... Read more
