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Business Marketing

What is market segmentation?

Saturday,December 25 ,2010

Market Segmentation Definition:It is the process of dividing the whole market of a good or service in groups of people with similar needs. By making this division there is a high chance that each group responds in favor to a specific market strategy. ... Read more

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Carl said I think that franchises are a good option for anyone who may want to have initial success. It is a proven way to start a business.
sheikh Mukhtar said real you have presented realistic picture of women through this article
Vicky said That's what generally happens with small businesses turning big overnight. When you keep it small, it has that homely feeling to it. Taking the cafeteria as an example, you'd go in a feel like a regular. You'd see familiar faces, that may even know your order, and you'd feel like you belong. It's very hard to transmit that to big successful businesses, because they need more employees to serve more people, and you feel like in a crowded place. I've read tons of biographies like Mark Zuckenberg, Yuri Mintskovsky, and even Bill Gates, but those were kind of internal oriented businesses and they were easier to keep successful. When you have a business that deals with people directly, like the cafeteria, it's easier to manage and keep the customer feeling like he belongs.
Vic said Market segmentation is important for targeting our market. It's like the saying "divide and conquer". A businessman or a marketer, to achieve success should be specific and explore things in details. Thanks for your article it is helpful and very informational.
Jacob said Something else to consider when outlining various business processes is where you can leverage technology to increase returns, lower bottom lines, etc. My most recent find is at which covers sales commission statements. Good luck! Jacob