The executive summary

This is the section of the business plan, that must be written at the end of the process, it must be placed at very beginning of the document; in other words, before the business plan description and immediately after the front. Because this is the summary no longer than 2 pages, it has the purpose to attract the attention of the reader, through a descriptive synthesis, in which we highlight what is considered important to achieve this objective.

The summary should contain:

• The description of the company or Project and the projection of its products and services
• The organizational structure, owners and managers of the enterprise
• Majorinitiatives and goals
• Market opportunities
• Main competitive advantages
• The components of your strategy and commercialization
• Major economic and financial projections

Example:

GEMF is a company dedicated to the manufacture of electronic assemblies in the city of Boston.It recently has begun the commercialization in other cities around the world.

The enterprise was founded in 2008 and since then has grown its activity and business development. Now, the project will extend its business around the world.

To achieve this goal, the company has studied the market around the world, and it has incorporated a partner with extensive experience, prestige and contacts inside country and Canada.The first operations in Mexico have been made with success.

To understand the demand, projected by the result of the market research, we acquired industrial equipment made in the country with modern Japanese technology, which will allow covering our production needs.

The main competitive advantages of the enterprise are:

• A marketing system and a network of customers around the U.S and some other major cities of the world
• Qualified staff with extensive experience
• Near locations of our suppliers
• Branding already known by the majority of cities in the country

The change we want to give to our Enterprise is to achieve the international market, beyond the current geographic area of its current operation. This market presents a significant grown in recent years, mostly in development of electronic assemblies targeted to communications.

The marketing strategy was to incorporate a partner with extensive experience and prestige around the globe. This convinced that our quality, prices and customer service will become factors of success for our business.

We have an excellent opportunity to extend our business.

Our main data regarding to production, economic and financial projections are:

Start date: October 23 2009

Net Investment:$25,000,000

Financial needs: $22,000,254

Objective: Buy of equipment

Production requirements:60,000 units first year

NPV:$55,000,456

ROI:Superior to 30%

Production balance: 57,856 per year