Marketing Strategy

Target Market

In the last post Description of the sector, we described our marketing activity. Which clients or market segments your company will point for? For example, we may define an objective market by client type and geographic region. How your markets may change during your business planning period?

Example:

Respect to our target market, the first step will be advertising massively our product through local suppliers and wholesale suppliers, for the countries of U.S.A, Japan and Canada. We have introduced samples of our best quality products and have got our first sales.

The improvement of production technologies, will allow better results in quality and production.

Describing major competitors

Surely, there are other companies competing in the same market you are. Try to numerate your main competitors and to provide a brief description of their business in terms of locations, production, marketing strategies and marketing position.

Example:

Our main competitors are Techtronix, San EMF, Soltron, Cel Inc, SSEMF.

Techtronix is located in Denver, Colorado U.S.A; they produce around 1230,000 units per annum. Techtronix is one the most powerful competitors around the world, they are the 2nd producer of electronic assemblies in the world.

Currently, Techtronix assembles units for Zorny, Parasonic, Whiteberry , Pellabs, Arcatel among other companies.

Competitive position analysis

It’s about comparing both, your business and your competitors. How your company will have a competitive advantage over your competitors and how it may find a disadvantage? What markets have the major advantages?

Example:

The advantage over international competitors will be based in the use of technology

Summarizing, our competitive advantage is given by:

• Modern production technology
• Qualified staff with expertise
• Costs reduced by our natural activity
• SSEMF, ourpartner with wide expertise and contacts

We estimate a year to develop our activities around the world, achieving trust and confidence of our company and brands.

 Pricing Strategy

How will you set the prices for your products and services? How are they related to your competitors? For example, would you follow the policy of low prices, discounts, credits or any other strategy?

Our pricing policy includes credit and discount per quantity, especially to those clients that have shown continuity and solvency. Reward fidelity on a long term shall have better results.

Distribution

How are you going to distribute your products? Where are located your customers, and how you will reach them, both for sell and post-sell?

Example:

We will have the distribution channels. We hired transporting services to satisfy our clients’ needs.

Promotion Strategy

Having a good product or service is not guarantee of success.We must let know people to know about our product or services, and inform them where to acquire them. Describe how you will let people know about them. Highlight the activities you will undertake with; for example, advertising investment, trade shows, mailing, telemarketing and any other promotion media.

Example:

We will develop advertising campaigns targeting our potential clients through local and international media where our services are sold. Moreover, we are planning to launch a massive advertising on the internet targeting search engines as our main spot.