Business Tips :Starting your planning engine: Part Two

Starting your planning engine: Part Two - Audiences

Wednesday,June 18 ,2008

Your Target Audience

Your business plan is the blueprint that will help you to build a successful enterprise.

It is a document that covers a lot of territory and addresses all sorts of issues. To keep in focus you efforts you consider to build a list with the groups of people will have the impact of your success. Those groups will be the primary audiences for your business plan.

A good example of this: If you need capital investment, investors will be your first audience. If you need to build alliances, you will want to address potential business partners. Remember; set your goals for your target audiences so you can focus on those readers of your business plan.

All people that are interested in your business – from investors to your employees, costumers and suppliers, represents different audiences for your business plan and depending on the situation of your business, certain audiences will have more priority than others.

-If your company seeks investment capital, your all-important target audience is likely to be filled with potential investors.

_ If your plan includes the introduction of stock options (possibly in lieu of high salaries), your current and prospective employees will be a primary target audience.

If you’re launching a business that needs clients, not cash, to get up and running — the sooner the better — potential customers will comprise your plan’s primary audience.

_ If you’re a self-employed freelancer, your plan may be for you and you alone to focus your efforts, chart your course, and anticipate problems before they arise.

Key Messages

After your audiences for your business plan, the next step is to focus in the key messages you want each group receive. People will read your business plan with different interests.

Some examples:

-An investor or a business partner that owns shares in a company will want to know about growth plans.

-Employees want to see how they will benefit from the company growth and profits.

To reach you audience using key messages, we must know how to talk to each audience. Remember, each audience needs a different key message because their interests.

Here a list of common business plans audiences:

Yourself
Your board directors (if any)
Investors
Management Team
Employees
New hires
Independent contractors
Vendors and suppliers
Customers
Advocacy groups

Category Business Plan

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